The Great Break in Australia: The End of the Government–Social Media Alliance?

The Geopolitics of Brands: How AI Turns Marketing Into a Global Power Game

AI Is Deeply Intertwined With Geopolitics

Legacy vs. New Media: Lessons from the Web Summit

Maybe the future of media isn’t about fighting between old and new formats. Maybe it’s about remembering why media exists in the first place — to inform, to entertain, and to connect.

What Comet 3I/ATLAS Has Taught Us About Marketing

A distant traveler from another star reminds us that curiosity, relevance, and meaning still capture humanity’s attention far more than algorithms or clickbait ever could.

What Is Workslop and Why It’s a Danger for your Brand

Artificial intelligence has promised to revolutionize the way we work, boosting productivity, cutting costs, and even replacing tasks once thought to require human judgment. But in practice, many companies are finding the opposite: instead of efficiency, AI often produces an overwhelming amount of low-quality output that looks impressive at first glance but requires even more human oversight. This phenomenon has a name — workslop — and it’s quietly becoming one of the biggest hidden costs of adopting AI in the workplace.

AI Was Supposed to Save Us Time. It Didn't

From fact-checking hallucinations to SUVs that second-guess drivers, AI often complicates life more than it simplifies it.

Why the Ownership of TikTok Matters to Marketing

How TikTok’s uncertain future could reshape the attention economy

Can AI Actually Hurt Your Brand?

AI promises speed and scale—but risks stripping away the human touch consumers still crave.

Social Ecommerce: The New Consumer Path

How algorithms, influencers, and platforms are reshaping the consumer journey from search to purchase.

Sir Martin Sorrell: AI, Power, and the Future of Marketing

Why the future of marketing belongs to AI-powered giants—and the humans bold enough to challenge them.

Is AI Destroying the Search Experience?

How AI-powered search is reshaping the internet’s value chain—and what that means for publishers, platforms, and brands.

Generation Z and the End of the Linear Dream

Why Gen Z is redefining risk, rewriting the rules of work, and reshaping the future of marketing in a post-institutional world.