Greenland and the Rise of Value Before Demand

Greenland is now a major topic in global strategy discussions. This attention is not due to its population, economy, or place in international trade, but because of what it stands for.

The Geopolitics of Brands: How AI Turns Marketing Into a Global Power Game

AI Is Deeply Intertwined With Geopolitics

Legacy vs. New Media: Lessons from the Web Summit

Maybe the future of media isn’t about fighting between old and new formats. Maybe it’s about remembering why media exists in the first place — to inform, to entertain, and to connect.

What Comet 3I/ATLAS Has Taught Us About Marketing

A distant traveler from another star reminds us that curiosity, relevance, and meaning still capture humanity’s attention far more than algorithms or clickbait ever could.

What Is Workslop and Why It’s a Danger for your Brand

Artificial intelligence has promised to revolutionize the way we work, boosting productivity, cutting costs, and even replacing tasks once thought to require human judgment. But in practice, many companies are finding the opposite: instead of efficiency, AI often produces an overwhelming amount of low-quality output that looks impressive at first glance but requires even more human oversight. This phenomenon has a name — workslop — and it’s quietly becoming one of the biggest hidden costs of adopting AI in the workplace.

AI Was Supposed to Save Us Time. It Didn't

From fact-checking hallucinations to SUVs that second-guess drivers, AI often complicates life more than it simplifies it.

Why the Ownership of TikTok Matters to Marketing

How TikTok’s uncertain future could reshape the attention economy

Sir Martin Sorrell: AI, Power, and the Future of Marketing

Why the future of marketing belongs to AI-powered giants—and the humans bold enough to challenge them.

Is AI Destroying the Search Experience?

How AI-powered search is reshaping the internet’s value chain—and what that means for publishers, platforms, and brands.

Generation Z and the End of the Linear Dream

Why Gen Z is redefining risk, rewriting the rules of work, and reshaping the future of marketing in a post-institutional world.

An Invisible Revolution? The Future of Artificial Intelligence in Marketing

Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

The landscape of media buying in the U.S. is undergoing a seismic transformation. Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media buying agencies are rapidly reshaping their strategies. Here's a deep dive into the trends and future outlook reshaping the business.

Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.

The U.S. consumer electronics market is a behemoth, projected to generate $152 billion in revenue in 2025, with telephony devices alone accounting for $62.6 billion. In a landscape where each American contributes nearly $447 in consumer electronics revenue annually and online sales represent over 40% of total revenue, it would be easy to assume the sector is future-proof. But that assumption is now under threat — not from competitors or innovation stagnation, but from the ground beneath our feet: rare earth elements.

Tourism Turbulence: Navigating the Fallout of the US-Canada Tariff Clash

Expanded Trade War Sends Shockwaves through US Travel, Tour Operators, and Consumer Markets

Marketing must reflect the reality of our times

How Past Crises Inform the Future of Modern Marketing

The Hidden Problem with ChatGPT in Marketing

Unveiling the Illusions and Limitations of AI-Driven Marketing Strategies

The New Face of the Marketing Team

In 2021, Raja Rajamannar published Quantum Marketing, where he announced the end of traditional marketing. According to Rajamannar, obsolete marketing is invasive, overwhelming, and annoying. That’s how it is perceived today, even though it shouldn’t be. In the future, Quantum Marketing will leverage advanced technologies and scientific discoveries to deliver highly personalized, non-intrusive, and enjoyable experiences, restoring trust in marketing and transforming the relationship between consumers and brands. With this philosophy, Rajamannar managed to turn Mastercard into one of the most prominent brands, driving multisensory and purpose-driven marketing strategies.

Rethinking Trade with Mexico: Beyond Price, Toward Quality and Innovation

Mexico has long been a key supplier to the U.S., but its competitive edge has largely been driven by cost rather than quality or innovation. As global markets evolve, the real opportunity lies not in cheaper production, but in branding, craftsmanship, and value differentiation—a shift that could redefine the future of U.S.-Mexico trade.

2025: A New Era of Opportunity and Innovation

Navigating Geopolitical Shifts and Harnessing Creativity to Shape the Future of Brands

Adapting Your Marketing Strategy to Economic Uncertainty in 2025

2025 is poised to be a transformative year for marketers navigating economic uncertainty. With projected marketing budget growth of 8.6% and the rapid evolution of technologies like AI and robotics, the landscape offers both challenges and opportunities. Success will depend on agility, innovation, and a strategic approach to shifting consumer expectations and economic realities.

Marketing in the Second Trump Term: Analyzing the Economic Impact on Disposable Income and Consumer Spending

The second tenure of Donald Trump as the 47th president of the United States, set to begin on January 20, 2025, marks a historical milestone in American politics. For marketers, understanding how tax cuts, tariffs, and deregulation will shape disposable income and spending habits is critical for navigating this evolving landscape.

The Rising Influence of the Creator Economy: A Powerful Shift in Modern Marketing

The dream of fame, influence, and financial success has emerged recently, especially among younger generations. For many, the path to such aspirations lies online as a social media influencer or content creator. Recent data highlights that an impressive 57% of Gen Z in America view influencer work as a desirable career, and 53% consider it a reputable choice. These statistics underscore a transformative shift in modern career aspirations and reveal how deeply social media and influencer culture have permeated the fabric of today’s economy.

The Evolving Landscape of Influencer Marketing in the U.S.

The End of Privacy: How Quantum Computing Threatens Everything We Know About Digital Security

Quantum computing is set to disrupt digital security, with the potential to break encryption systems relied upon by businesses and consumers alike. For marketers, this shift raises critical questions about data privacy, consumer trust, and the future of AI-driven campaigns. Understanding these changes is essential for staying ahead in the rapidly evolving digital landscape.

How ChatGPT Could Dominate the Future of Marketing through AI Adoption

Unleashing the Power of AI: How ChatGPT is Redefining Personalization and Efficiency in Modern Marketing