Archive

Greenland and the Rise of Value Before Demand

Greenland is now a major topic in global strategy discussions. This attention is not due to its population, economy, or place in international trade, but because of what it stands for.

Revista Merca2.0

The Great Break in Australia: The End of the Government–Social Media Alliance?

Dec 11, 2025

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4 min read

The Great Break in Australia: The End of the Government–Social Media Alliance?

Revista Merca2.0

Marketing

Nov 12, 2025

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4 min read

The Geopolitics of Brands: How AI Turns Marketing Into a Global Power Game

AI Is Deeply Intertwined With Geopolitics

Revista Merca2.0

Marketing

Legacy vs. New Media: Lessons from the Web Summit

Nov 11, 2025

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3 min read

Legacy vs. New Media: Lessons from the Web Summit

Maybe the future of media isn’t about fighting between old and new formats. Maybe it’s about remembering why media exists in the first place — to inform, to entertain, and to connect.

Revista Merca2.0

Marketing

Oct 14, 2025

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3 min read

What Comet 3I/ATLAS Has Taught Us About Marketing

A distant traveler from another star reminds us that curiosity, relevance, and meaning still capture humanity’s attention far more than algorithms or clickbait ever could.

Revista Merca2.0

Marketing

Oct 1, 2025

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4 min read

What Is Workslop and Why It’s a Danger for your Brand

Artificial intelligence has promised to revolutionize the way we work, boosting productivity, cutting costs, and even replacing tasks once thought to require human judgment. But in practice, many companies are finding the opposite: instead of efficiency, AI often produces an overwhelming amount of low-quality output that looks impressive at first glance but requires even more human oversight. This phenomenon has a name — workslop — and it’s quietly becoming one of the biggest hidden costs of adopting AI in the workplace.

Revista Merca2.0

Marketing

AI Was Supposed to Save Us Time. It Didn't

Sep 23, 2025

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5 min read

AI Was Supposed to Save Us Time. It Didn't

From fact-checking hallucinations to SUVs that second-guess drivers, AI often complicates life more than it simplifies it.

Revista Merca2.0

News

Why the Ownership of TikTok Matters to Marketing

Sep 17, 2025

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4 min read

Why the Ownership of TikTok Matters to Marketing

How TikTok’s uncertain future could reshape the attention economy

Revista Merca2.0

Technology

Aug 28, 2025

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4 min read

Can AI Actually Hurt Your Brand?

AI promises speed and scale—but risks stripping away the human touch consumers still crave.

Revista Merca2.0

ecommerce

Aug 21, 2025

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5 min read

Social Ecommerce: The New Consumer Path

How algorithms, influencers, and platforms are reshaping the consumer journey from search to purchase.

Revista Merca2.0

Marketing

Aug 15, 2025

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2 min read

Sir Martin Sorrell: AI, Power, and the Future of Marketing

Why the future of marketing belongs to AI-powered giants—and the humans bold enough to challenge them.

Revista Merca2.0

Marketing

Aug 5, 2025

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4 min read

Is AI Destroying the Search Experience?

How AI-powered search is reshaping the internet’s value chain—and what that means for publishers, platforms, and brands.

Revista Merca2.0

Greenland and the Rise of Value Before Demand

The Great Break in Australia: The End of the Government–Social Media Alliance?

The Geopolitics of Brands: How AI Turns Marketing Into a Global Power Game

Legacy vs. New Media: Lessons from the Web Summit

What Comet 3I/ATLAS Has Taught Us About Marketing

What Is Workslop and Why It’s a Danger for your Brand

AI Was Supposed to Save Us Time. It Didn't

Why the Ownership of TikTok Matters to Marketing

Can AI Actually Hurt Your Brand?

Social Ecommerce: The New Consumer Path

Sir Martin Sorrell: AI, Power, and the Future of Marketing

Is AI Destroying the Search Experience?

Merca2.0

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