Technology

Technology

NewsMarketingQuantum ComputingAgenciesecommerceTechnologyInfluencer MarketingArtificial IntelligenceVideo AdvertisingContentMedia
TechnologyTechnology
+2+2
Can AI Actually Hurt Your Brand?

Can AI Actually Hurt Your Brand?

AI promises speed and scale—but risks stripping away the human touch consumers still crave.

Revista Merca2.0
Revista Merca2.0
MarketingMarketing
+3+3
Is AI Destroying the Search Experience?

Is AI Destroying the Search Experience?

How AI-powered search is reshaping the internet’s value chain—and what that means for publishers, platforms, and brands.

Revista Merca2.0
Revista Merca2.0
MarketingMarketing
+3+3
An Invisible Revolution? The Future of Artificial Intelligence in Marketing

An Invisible Revolution? The Future of Artificial Intelligence in Marketing

Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.

Revista Merca2.0
Revista Merca2.0
TechnologyTechnology
+1+1
AI Without the Drama: How to Implement It Without Being Google

AI Without the Drama: How to Implement It Without Being Google

Artificial intelligence isn’t coming—it’s already embedded in your company, whether you realize it or not. The real question isn’t if you’ll use it, but who will decide when you’re not watching.

Revista Merca2.0
Revista Merca2.0
MarketingMarketing
+1+1
Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.

Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.

The U.S. consumer electronics market is a behemoth, projected to generate $152 billion in revenue in 2025, with telephony devices alone accounting for $62.6 billion. In a landscape where each American contributes nearly $447 in consumer electronics revenue annually and online sales represent over 40% of total revenue, it would be easy to assume the sector is future-proof. But that assumption is now under threat — not from competitors or innovation stagnation, but from the ground beneath our feet: rare earth elements.

Revista Merca2.0
Revista Merca2.0