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Stay ahead in the world of marketing and business with our weekly newsletter. We deliver the latest trends, insightful analysis, and actionable strategies from the global marketing industry. Whether you're a seasoned professional or just starting, our content is tailored to keep you informed and inspired. Join us for exclusive interviews, case studies, and deep dives into the most relevant topics shaping the future of marketing.

News

Greenland and the Rise of Value Before Demand

Jan 19, 2026

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5 min read

Greenland and the Rise of Value Before Demand

Greenland is now a major topic in global strategy discussions. This attention is not due to its population, economy, or place in international trade, but because of what it stands for.

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The Great Break in Australia: The End of the Government–Social Media Alliance?

Dec 11, 2025

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4 min read

The Great Break in Australia: The End of the Government–Social Media Alliance?

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Marketing

Nov 12, 2025

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4 min read

The Geopolitics of Brands: How AI Turns Marketing Into a Global Power Game

AI Is Deeply Intertwined With Geopolitics

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Marketing

Legacy vs. New Media: Lessons from the Web Summit

Nov 11, 2025

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3 min read

Legacy vs. New Media: Lessons from the Web Summit

Maybe the future of media isn’t about fighting between old and new formats. Maybe it’s about remembering why media exists in the first place — to inform, to entertain, and to connect.

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Marketing

Oct 14, 2025

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3 min read

What Comet 3I/ATLAS Has Taught Us About Marketing

A distant traveler from another star reminds us that curiosity, relevance, and meaning still capture humanity’s attention far more than algorithms or clickbait ever could.

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Marketing

Oct 1, 2025

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4 min read

What Is Workslop and Why It’s a Danger for your Brand

Artificial intelligence has promised to revolutionize the way we work, boosting productivity, cutting costs, and even replacing tasks once thought to require human judgment. But in practice, many companies are finding the opposite: instead of efficiency, AI often produces an overwhelming amount of low-quality output that looks impressive at first glance but requires even more human oversight. This phenomenon has a name — workslop — and it’s quietly becoming one of the biggest hidden costs of adopting AI in the workplace.

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Marketing

AI Was Supposed to Save Us Time. It Didn't

Sep 23, 2025

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5 min read

AI Was Supposed to Save Us Time. It Didn't

From fact-checking hallucinations to SUVs that second-guess drivers, AI often complicates life more than it simplifies it.

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News

Why the Ownership of TikTok Matters to Marketing

Sep 17, 2025

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4 min read

Why the Ownership of TikTok Matters to Marketing

How TikTok’s uncertain future could reshape the attention economy

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Technology

Aug 28, 2025

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4 min read

Can AI Actually Hurt Your Brand?

AI promises speed and scale—but risks stripping away the human touch consumers still crave.

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ecommerce

Aug 21, 2025

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5 min read

Social Ecommerce: The New Consumer Path

How algorithms, influencers, and platforms are reshaping the consumer journey from search to purchase.

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Marketing

Aug 15, 2025

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2 min read

Sir Martin Sorrell: AI, Power, and the Future of Marketing

Why the future of marketing belongs to AI-powered giants—and the humans bold enough to challenge them.

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Marketing

Aug 5, 2025

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4 min read

Is AI Destroying the Search Experience?

How AI-powered search is reshaping the internet’s value chain—and what that means for publishers, platforms, and brands.

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Marketing

Generation Z and the End of the Linear Dream

Jul 13, 2025

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4 min read

Generation Z and the End of the Linear Dream

Why Gen Z is redefining risk, rewriting the rules of work, and reshaping the future of marketing in a post-institutional world.

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Marketing

Jul 2, 2025

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5 min read

An Invisible Revolution? The Future of Artificial Intelligence in Marketing

Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.

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Technology

AI Without the Drama: How to Implement It Without Being Google

Jun 5, 2025

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4 min read

AI Without the Drama: How to Implement It Without Being Google

Artificial intelligence isn’t coming—it’s already embedded in your company, whether you realize it or not. The real question isn’t if you’ll use it, but who will decide when you’re not watching.

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Artificial Intelligence

May 26, 2025

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4 min read

What Is AIO and How It's Killing SEO

Just three years ago, Google remained confident that its search-based business model would continue growing without major disruptions.It acknowledged some legal challenges—mainly from regulators trying to limit its dominance—but the model appeared solid. Today, those concerns seem almost irrelevant compared to the real adversary: artificial intelligence.

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Marketing

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

Apr 24, 2025

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5 min read

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

The landscape of media buying in the U.S. is undergoing a seismic transformation. Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media buying agencies are rapidly reshaping their strategies. Here's a deep dive into the trends and future outlook reshaping the business.

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Marketing

Apr 15, 2025

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4 min read

Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.

The U.S. consumer electronics market is a behemoth, projected to generate $152 billion in revenue in 2025, with telephony devices alone accounting for $62.6 billion. In a landscape where each American contributes nearly $447 in consumer electronics revenue annually and online sales represent over 40% of total revenue, it would be easy to assume the sector is future-proof. But that assumption is now under threat — not from competitors or innovation stagnation, but from the ground beneath our feet: rare earth elements.

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Media

The Impact of AI on Marketing Services in 2025

Apr 8, 2025

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5 min read

The Impact of AI on Marketing Services in 2025

How AI and Generative Technologies Are Reshaping Talent, Tools, and Strategy in the Marketing Industry

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Media

Will Digital Content Ever Recover Its Value?

Apr 2, 2025

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4 min read

Will Digital Content Ever Recover Its Value?

As AI floods the market with content, consumer trust and attention shift back to traditional media—perhaps not for nostalgia, but for quality.

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News

Tourism Turbulence: Navigating the Fallout of the US-Canada Tariff Clash

Mar 24, 2025

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3 min read

Tourism Turbulence: Navigating the Fallout of the US-Canada Tariff Clash

Expanded Trade War Sends Shockwaves through US Travel, Tour Operators, and Consumer Markets

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Marketing

Mar 6, 2025

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4 min read

Marketing must reflect the reality of our times

How Past Crises Inform the Future of Modern Marketing

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Marketing

Feb 24, 2025

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6 min read

The Hidden Problem with ChatGPT in Marketing

Unveiling the Illusions and Limitations of AI-Driven Marketing Strategies

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Marketing

Feb 12, 2025

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5 min read

The New Face of the Marketing Team

In 2021, Raja Rajamannar published Quantum Marketing, where he announced the end of traditional marketing. According to Rajamannar, obsolete marketing is invasive, overwhelming, and annoying. That’s how it is perceived today, even though it shouldn’t be. In the future, Quantum Marketing will leverage advanced technologies and scientific discoveries to deliver highly personalized, non-intrusive, and enjoyable experiences, restoring trust in marketing and transforming the relationship between consumers and brands. With this philosophy, Rajamannar managed to turn Mastercard into one of the most prominent brands, driving multisensory and purpose-driven marketing strategies.

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Marketing

Rethinking Trade with Mexico: Beyond Price, Toward Quality and Innovation

Feb 6, 2025

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3 min read

Rethinking Trade with Mexico: Beyond Price, Toward Quality and Innovation

Mexico has long been a key supplier to the U.S., but its competitive edge has largely been driven by cost rather than quality or innovation. As global markets evolve, the real opportunity lies not in cheaper production, but in branding, craftsmanship, and value differentiation—a shift that could redefine the future of U.S.-Mexico trade.

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Revista Merca2.0

Greenland and the Rise of Value Before Demand

The Great Break in Australia: The End of the Government–Social Media Alliance?

The Geopolitics of Brands: How AI Turns Marketing Into a Global Power Game

Legacy vs. New Media: Lessons from the Web Summit

What Comet 3I/ATLAS Has Taught Us About Marketing

What Is Workslop and Why It’s a Danger for your Brand

AI Was Supposed to Save Us Time. It Didn't

Why the Ownership of TikTok Matters to Marketing

Can AI Actually Hurt Your Brand?

Social Ecommerce: The New Consumer Path

Sir Martin Sorrell: AI, Power, and the Future of Marketing

Is AI Destroying the Search Experience?

Generation Z and the End of the Linear Dream

An Invisible Revolution? The Future of Artificial Intelligence in Marketing

AI Without the Drama: How to Implement It Without Being Google

What Is AIO and How It's Killing SEO

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.

The Impact of AI on Marketing Services in 2025

Will Digital Content Ever Recover Its Value?

Tourism Turbulence: Navigating the Fallout of the US-Canada Tariff Clash

Marketing must reflect the reality of our times

The Hidden Problem with ChatGPT in Marketing

The New Face of the Marketing Team

Rethinking Trade with Mexico: Beyond Price, Toward Quality and Innovation

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