Media

News

Greenland and the Rise of Value Before Demand

Jan 19, 2026

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5 min read

Greenland and the Rise of Value Before Demand

Greenland is now a major topic in global strategy discussions. This attention is not due to its population, economy, or place in international trade, but because of what it stands for.

Revista Merca2.0

Marketing

Legacy vs. New Media: Lessons from the Web Summit

Nov 11, 2025

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3 min read

Legacy vs. New Media: Lessons from the Web Summit

Maybe the future of media isn’t about fighting between old and new formats. Maybe it’s about remembering why media exists in the first place — to inform, to entertain, and to connect.

Revista Merca2.0

Marketing

Oct 14, 2025

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3 min read

What Comet 3I/ATLAS Has Taught Us About Marketing

A distant traveler from another star reminds us that curiosity, relevance, and meaning still capture humanity’s attention far more than algorithms or clickbait ever could.

Revista Merca2.0

News

Why the Ownership of TikTok Matters to Marketing

Sep 17, 2025

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4 min read

Why the Ownership of TikTok Matters to Marketing

How TikTok’s uncertain future could reshape the attention economy

Revista Merca2.0

Marketing

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

Apr 24, 2025

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5 min read

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

The landscape of media buying in the U.S. is undergoing a seismic transformation. Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media buying agencies are rapidly reshaping their strategies. Here's a deep dive into the trends and future outlook reshaping the business.

Revista Merca2.0

Media

The Impact of AI on Marketing Services in 2025

Apr 8, 2025

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5 min read

The Impact of AI on Marketing Services in 2025

How AI and Generative Technologies Are Reshaping Talent, Tools, and Strategy in the Marketing Industry

Revista Merca2.0

Media

Will Digital Content Ever Recover Its Value?

Apr 2, 2025

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4 min read

Will Digital Content Ever Recover Its Value?

As AI floods the market with content, consumer trust and attention shift back to traditional media—perhaps not for nostalgia, but for quality.

Revista Merca2.0

Marketing

Mar 6, 2025

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4 min read

Marketing must reflect the reality of our times

How Past Crises Inform the Future of Modern Marketing

Revista Merca2.0

Marketing

Jan 13, 2025

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5 min read

Adapting Your Marketing Strategy to Economic Uncertainty in 2025

2025 is poised to be a transformative year for marketers navigating economic uncertainty. With projected marketing budget growth of 8.6% and the rapid evolution of technologies like AI and robotics, the landscape offers both challenges and opportunities. Success will depend on agility, innovation, and a strategic approach to shifting consumer expectations and economic realities.

Revista Merca2.0

Influencer Marketing

Bridging the Gap: The Creator vs. Influencer Divide

Nov 28, 2024

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5 min read

Bridging the Gap: The Creator vs. Influencer Divide

In today’s rapidly evolving digital landscape, the distinction between influencers and creators is more relevant than ever. While both play pivotal roles in shaping online culture and driving engagement, their approaches to content and audience connection differ in meaningful ways. This nuance was at the heart of a compelling session featuring Loren Gray, a social media powerhouse with over 23 million followers, and Colin Daniels, Digital Editor at Adweek. Together, they delved into the evolving strategies of these digital personalities—highlighting how influencers often focus on immediate monetization, while creators prioritize storytelling and deeper audience resonance. Their discussion not only shed light on the unique challenges faced by each but also underscored the importance of authenticity and alignment in sustaining long-term success in the digital age.

Revista Merca2.0

Artificial Intelligence

Nov 19, 2024

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4 min read

Reshaping the Creator Economy

Short-form content serves as a discovery tool, directing fans to platforms like Patreon, where exclusive, long-form content can be monetized.

Revista Merca2.0

Artificial Intelligence

Nov 13, 2024

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6 min read

AI and the Risk of a Homogenized Media

The advent of artificial intelligence in media has been met with both excitement and trepidation. Its promise to transform the industry seems undeniable, yet the cost could be steep: an information experience so homogenized that readers might struggle to distinguish between sources. Is this the future we want for journalism?

Revista Merca2.0

Content

Adapt and Thrive: The New Era of Digital Media

Nov 12, 2024

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3 min read

Adapt and Thrive: The New Era of Digital Media

Media leaders tackle declining digital engagement in Adapt and Thrive during the WebSummit in Portugal discussing independence, funding models, and the future of free press.

Revista Merca2.0

Media

Greenland and the Rise of Value Before Demand

Legacy vs. New Media: Lessons from the Web Summit

What Comet 3I/ATLAS Has Taught Us About Marketing

Why the Ownership of TikTok Matters to Marketing

The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization

The Impact of AI on Marketing Services in 2025

Will Digital Content Ever Recover Its Value?

Marketing must reflect the reality of our times

Adapting Your Marketing Strategy to Economic Uncertainty in 2025

Bridging the Gap: The Creator vs. Influencer Divide

Reshaping the Creator Economy

AI and the Risk of a Homogenized Media

Adapt and Thrive: The New Era of Digital Media

Merca2.0

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