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Featured Posts
What Is AIO and How It's Killing SEO
Just three years ago, Google remained confident that its search-based business model would continue growing without major disruptions.It acknowledged some legal challenges—mainly from regulators trying to limit its dominance—but the model appeared solid. Today, those concerns seem almost irrelevant compared to the real adversary: artificial intelligence.
An Invisible Revolution? The Future of Artificial Intelligence in Marketing
Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.
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What Is Workslop and Why It’s a Danger for your Brand
Artificial intelligence has promised to revolutionize the way we work, boosting productivity, cutting costs, and even replacing tasks once thought to require human judgment. But in practice, many companies are finding the opposite: instead of efficiency, AI often produces an overwhelming amount of low-quality output that looks impressive at first glance but requires even more human oversight. This phenomenon has a name — workslop — and it’s quietly becoming one of the biggest hidden costs of adopting AI in the workplace.
An Invisible Revolution? The Future of Artificial Intelligence in Marketing
Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.
What Is AIO and How It's Killing SEO
Just three years ago, Google remained confident that its search-based business model would continue growing without major disruptions.It acknowledged some legal challenges—mainly from regulators trying to limit its dominance—but the model appeared solid. Today, those concerns seem almost irrelevant compared to the real adversary: artificial intelligence.