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An Invisible Revolution? The Future of Artificial Intelligence in Marketing
Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.
What Is AIO and How It's Killing SEO
Just three years ago, Google remained confident that its search-based business model would continue growing without major disruptions.It acknowledged some legal challenges—mainly from regulators trying to limit its dominance—but the model appeared solid. Today, those concerns seem almost irrelevant compared to the real adversary: artificial intelligence.
AI and the Risk of a Homogenized Media
The advent of artificial intelligence in media has been met with both excitement and trepidation. Its promise to transform the industry seems undeniable, yet the cost could be steep: an information experience so homogenized that readers might struggle to distinguish between sources. Is this the future we want for journalism?
