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An Invisible Revolution? The Future of Artificial Intelligence in Marketing
Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.
The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization
The landscape of media buying in the U.S. is undergoing a seismic transformation. Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media buying agencies are rapidly reshaping their strategies. Here's a deep dive into the trends and future outlook reshaping the business.
Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.
The U.S. consumer electronics market is a behemoth, projected to generate $152 billion in revenue in 2025, with telephony devices alone accounting for $62.6 billion. In a landscape where each American contributes nearly $447 in consumer electronics revenue annually and online sales represent over 40% of total revenue, it would be easy to assume the sector is future-proof. But that assumption is now under threat — not from competitors or innovation stagnation, but from the ground beneath our feet: rare earth elements.
The New Face of the Marketing Team
In 2021, Raja Rajamannar published Quantum Marketing, where he announced the end of traditional marketing. According to Rajamannar, obsolete marketing is invasive, overwhelming, and annoying. That’s how it is perceived today, even though it shouldn’t be. In the future, Quantum Marketing will leverage advanced technologies and scientific discoveries to deliver highly personalized, non-intrusive, and enjoyable experiences, restoring trust in marketing and transforming the relationship between consumers and brands. With this philosophy, Rajamannar managed to turn Mastercard into one of the most prominent brands, driving multisensory and purpose-driven marketing strategies.
Rethinking Trade with Mexico: Beyond Price, Toward Quality and Innovation
Mexico has long been a key supplier to the U.S., but its competitive edge has largely been driven by cost rather than quality or innovation. As global markets evolve, the real opportunity lies not in cheaper production, but in branding, craftsmanship, and value differentiation—a shift that could redefine the future of U.S.-Mexico trade.
