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What Is Workslop and Why It’s a Danger for your Brand
Artificial intelligence has promised to revolutionize the way we work, boosting productivity, cutting costs, and even replacing tasks once thought to require human judgment. But in practice, many companies are finding the opposite: instead of efficiency, AI often produces an overwhelming amount of low-quality output that looks impressive at first glance but requires even more human oversight. This phenomenon has a name — workslop — and it’s quietly becoming one of the biggest hidden costs of adopting AI in the workplace.
An Invisible Revolution? The Future of Artificial Intelligence in Marketing
Artificial intelligence is changing marketing—but not in the way you might think.This week's column explores how AI is reshaping labor, consumption, and brand value.From Uber to Amazon, disruption isn't coming overnight—it's already here.
The Future of Media Buying in the U.S.: Precision, Platforms, and Personalization
The landscape of media buying in the U.S. is undergoing a seismic transformation. Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media buying agencies are rapidly reshaping their strategies. Here's a deep dive into the trends and future outlook reshaping the business.
Fragile Foundations: How Rare Earth Tensions Could Undermine Consumer Electronics Marketing in the U.S.
The U.S. consumer electronics market is a behemoth, projected to generate $152 billion in revenue in 2025, with telephony devices alone accounting for $62.6 billion. In a landscape where each American contributes nearly $447 in consumer electronics revenue annually and online sales represent over 40% of total revenue, it would be easy to assume the sector is future-proof. But that assumption is now under threat — not from competitors or innovation stagnation, but from the ground beneath our feet: rare earth elements.
